Coffee Break Question: Which Dress…?

What type of dresses were ASDA the first supermarket to stock?

(Scroll down for the answer!)

⏬ ⏬ ⏬ ⏬

⏬ ⏬ ⏬ ⏬

Wedding dresses!

The canny folk at ASDA spotted a gap in the market when they introduced George-branded wedding dresses into supermarkets back on Valentine’s Day, 2006.

Sporting a price tag of £60, the outfit was well-received. Which you might think unsurprising, considering this offered a saving of hundreds upon hundreds of pounds on the average price of a wedding dress in the UK.

But, at the time, it must have been a commercial risk – would brides-to-be feel comfortable, sauntering down the aisle in such sensibly-budgeted attire?

You bet they would – the first batch of dresses sold out within hours. And a whole new market sector eventually followed, as the big fast-fashion retailers – such as ASOS – took note.

So, for a bonus question: which rival supermarket launched the £22 wedding dress in 2023?

⏬ ⏬ ⏬ ⏬

⏬ ⏬ ⏬ ⏬

Nope – not one of those discounters, but our old friends at Sainsbury’s. £22 would get you a sleeveless, pleated wedding dress from their TU range. Plus a few bonus Nectar points on top, for the honeymoon.

 

Thousands more such questions in the LOGO family of board games on Amazon!